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Future Lifestyle Fashions (FLF) is the flagship fashion business of Future Group. At FLF, we operate more than 300 stores in 90+ cities, occupying 5.7 mn sq ft of retail space. We own and market leading brands, through our in-house retail chains Central and Brand Factory, exclusive brand outlets (EBOs) and other multi-brand outlets (MBOs). From design to distribution, we are present in every segment of India’s fashion industry.


Live, Breathe & Think Fashion – Fashion is ever-evolving and we will be sensitive, agile and open to the rapidly evolving fashion market.

Consumers At Our Core – We create exceptional brands and experiences that reflect the various identities and aspirations of Indian consumers.

Design is our Soul – The spirit of our design-thinking lies not only in the brands and experiences we create but also in building relationships, leading innovation, setting trends and providing utmost fulfillment to consumers.

Pursuit of Happiness – Above all, we will collaborate and strive to bring smiles on the faces and happiness in the lives of our colleagues, customers, business partners and communities we work in.



To be the leading lifestyle fashion company in India by creating exceptional brands and shopping experiences that will bring alive the Indian idiom of fashion.


We at Future Lifestyle Fashions aim to create a globally recognized fashion organization here in India by bringing alive the Indian idiom of fashion. We thus strive to:

  • Be the most preferred fashion destination of India
  • Create the most preferred portfolio of fashion brands
  • Be as the most innovative, efficient, and profitable retailer
  • Be the preferred employer in the fashion space
  • Be the trendsetter in Indian fashion through superior understanding of the culture, style code, passion and aspirations of Indian consumers
  • Create happiness for customers, colleagues, business partners and every stakeholder